By DA Web Services / Feb, 17
We all want free website visitors so why do the words on your website matter just as much as the shiny design?
Build it and they will come.
It seems to be what a lot of business owners feel is the case when it comes to internet marketing. “I’ve got a shiny new website, I’ve paid mega bucks for it, it’ll be attracting visitors in their thousands, soon and the cash will be flowing.” Unfortunately though, when you build it and they may not always come.
It’s a myth a lot of web designers push to get a sale. But here at DA Web Services, we’re a bit more upfront than that.
Now, while we do everything we can to ensure your website is mobile responsive, SEO friendly and optimised correctly, with super fast loading times – and everything in between…
It’s a fact that getting visitors to your website does require effort. Whether it’s consistent blogging and link building to get you more exposure on Google. Being active on social media to generate hype about your new website. Or even paying for online ads on Facebook, Google or Instagram. And while all of this requires time, effort – and sometimes money to do, you’ve got to ensure that when they finally do hit your website, that they stay there, read what they need and then take action.
You need a way to convert this hard work, into inquiries, leads or online sales. (Otherwise it’s all a big waste of time, effort and money.) The key to what’s called ‘conversion optimisation’ isn’t about having the latest whizz-bang widgets, it’s about the cold, black and white words on the page.
Here’s a very quick, famous copywriting formula which is used on thousands of websites to drive customer conversions:
A.I.D.A. Which stands for:
Attention – Grab your visitors attention with a big, bold headline and promise that resonates with them e.g. “Do you suffer from constant back pain when sitting at your desk?”.
Interest - Push their interest with facts about both their problem (back pain) and how your service will be the key to their problem or issue.
Desire - Make them desire, and desperately want the product on offer.
Action - In plain English, describe step-by-step how they should go about making contact and buying from you e.g. “Phone XYZ, quote offer code ‘QRS’ and ask for ‘Jenny’…”
While there are loads of other proven copywriting formulas out there, AIDA is a tried and tested method any of us in normal, day-to-day business owners can put in place to ensure our hard work advertising ourselves isn’t wasted, and our website does its job to persuade visitors to take action.
If you would like to find out more about our website design services, please contact us by clicking here
And of-course, best of luck with your website(s)!